Tanning salon marketing that fills the diary.
A great site is step one. Getting found is step two. We handle the local marketing that turns your tanning salon into the one people in your town book — Google Map Pack, the spray-tan and sunbed searches that convert, and a review flow that keeps you top of the list. Run by people who do exactly this for their own salons.
Where the bookings come from
Four things that fill a tanning diary
- The Google Map Pack
"Tanning salon near me", "sunbeds [town]" — these show a map and three salons. Being one of them is where most local bookings start. That's the first thing we go after.
- Search-matched pages
Spray tan, booth tan, sunbeds, courses — each searched differently. A page for each, built to rank and to book, catches every kind of tanning customer.
- Reviews on tap
A steady flow of Google reviews lifts your Map Pack position and convinces first-timers. We set up an ask your team will actually use.
- A site that converts
Traffic is wasted if the site doesn't book. Clear prices, one-tap booking and fast mobile pages turn the searches we win into paying customers.
The honest reading: tanning search volumes are smaller than big national markets, but they're local and high-intent — someone searching "spray tan [town]" wants one now. Win those and you win the diary. That's a marketing job we know cold, because we run it on our own salons.
Questions salon owners actually ask
Marketing questions
What marketing actually works for a tanning salon?
Local Google first — the Map Pack and "near me" searches decide most tanning bookings. Then a site that converts the click, and a steady stream of reviews. Social helps show off results (especially spray tans), but it rarely beats Google for someone who wants a tan this week.
Do I need to spend on ads?
Usually less than you'd think. Tanning is a local, finite market, so once your Google Business Profile and website are right, most of the work is local SEO and reviews rather than a big ad budget. We'll tell you honestly if ads make sense for your town, and when they don't.
How do you get more spray-tan bookings specifically?
Spray tan is often an occasion purchase — a night out, a holiday, a wedding. We build a dedicated spray-tan page targeting those searches, make booking effortless, and lean on reviews and before/after proof, since that's what convinces a first-timer to try it.
What about reviews?
Reviews are rankings and trust rolled into one for a local salon. We set up a simple ask — a direct link handed over at the end of an appointment — so reviews come in steadily. It's the cheapest, most powerful marketing a tanning salon has, and most don't do it properly.
Get started
Find out who owns your town's tanning searches
Ring with your town and we'll look live at who holds the Map Pack for spray tan and sunbeds where you are — and what taking a spot would involve.